The aim was to enhance „Joy of Buiz Gatherings“ and „New Ways of Collaboration“. From annual meetings balancing conferences and management events, so far characterized by linear procedures we have created an exciting contextual interactive format.
App & Interaction. Welcome.
A sequence analysis formed the basis for every new event compilation. Participants‘ requirements were defined by means of personas and their touch points as well as relevant user journeys.
Ahead of every conference the beacon behaviour and user experience of every interaction were sampled — target group, top management.